As the world marks World Malaria Day 2026, stakeholders in Nigeria’s health sector have intensified coordinated efforts to combat malaria, with renewed emphasis on youth-driven advocacy as a pathway to national transformation.

In a major boost to this agenda, the Department of Public Health under the Federal Ministry of Health and Social Welfare Nigeria has formally approved the Geneith Health Competition (GHC) for implementation across all 36 states and the Federal Capital Territory, in partnership with the department.

The Coordinating Minister of Health and Social Welfare, Ali Pate, conveyed the Federal Government’s endorsement through the Director of Public Health, Godwin Ntadom, recognizing the initiative as a strategic intervention. The government also signaled its readiness to adopt the framework as part of broader national efforts to improve health outcomes and accelerate malaria elimination.

Reacting to the development, the Managing Director of CEOAFRICA and initiator of the GHC, Prince Cletus Iloabanafor, alongside the Chairman of Geneith Pharmaceuticals Ltd, Emmanuel Umenwa, described the approval as a significant milestone in building a united front against malaria.

They used the occasion to call on Nigerian youth to serve as “Ambassadors of War Against Malaria,” positioning young people at the forefront of grassroots mobilisation and behavioural change campaigns.

The announcement was made at the Geneith Head Office in Lagos during activities commemorating the global observance and the formal acceptance of the Department of Public Health partnership. The GHC initiative, powered by Coatal Forte Softgel, is designed to empower students across secondary and tertiary institutions to champion advocacy, research, and community engagement toward a malaria-free Nigeria.

Implemented in collaboration with the Federal Ministry of Health’s Department of Public Health, the competition aligns with national malaria control strategies, particularly in advancing behavioural change communication and strengthening community-level interventions.

Highlighting the urgency of the initiative, Iloabanafor noted that Nigeria accounts for about 27 percent of global malaria cases and 31 percent of malaria-related deaths, stressing that meaningful progress cannot be achieved without active youth participation.

“Unless Nigeria tackles malaria by carrying the youth along, eradication will remain a mirage,” he said, warning that inaction could prolong the country’s malaria burden.

He added that the competition was conceived as a platform to promote health literacy among young Nigerians, equipping them with the knowledge and tools needed to become change agents. Drawing on global success models, he emphasized sustained investment, innovation, and national ownership as critical to success.

“We must revive malaria education in schools. Malaria has taken too much from us, but with commitment and shared responsibility, it can be defeated,” he stated.

Supporting this vision, Umenwa disclosed that Geneith Pharmaceuticals has committed ₦1 billion to the initiative, including ₦400 million in scholarships and cash rewards, alongside ₦600 million worth of educational materials and outreach items. He described the investment as a strategic effort to nurture a new generation of health advocates.

“To effectively combat malaria, we must strengthen the entire health system—financing, workforce, and service delivery,” Umenwa said, reiterating the importance of youth-driven innovation in preventive healthcare.

The initiative has also secured endorsements from major student bodies nationwide, reinforcing a unified front among Nigeria’s youth population.

Calling for sustained national commitment, Iloabanafor emphasized that only a coordinated, well-funded approach can ensure impact across all states and the FCT.

“The time has come for Nigeria to take full ownership of the fight against malaria. Without decisive action, we risk repeating the same narrative year after year,” he warned.

Registration for the Geneith Health Competition 2026 is now open, inviting students across the country to participate in research and advocacy initiatives aimed at eliminating malaria and shaping a healthier future for Nigeria